Can Someone Please Tell Me...

What valuable ingredient has been added to boxes of cereal that warrants the price gauging that exists in the breakfast aisle? Do you know that cereal costs $4-5 a box?? It's cereal! It's flakes and oats. I think it's a plot. If you try to look for coupons for cereal, you have to buy three boxes to get the 25 cent savings. That's highway robbery. I can't eat three boxes of cereal before they are stale. I'm about to stoop to buying Nutty-O's in the big bag. I have a sneaking feeling that I'm going to be that parent who refills the Cocoa Puffs box with the contents of the Choc-O Rounds bag. Mwah-ah-ah!